Despite the dumpster fire that was 2020 for most of the world, Valor Fitness continued to grow and serve the local and national fitness community the only way we know how – by supporting individuals on their personal fitness journey with quality equipment and outstanding customer service at an affordable price. With the turn of the year behind us, we are excited to share that in 2021 we are continuing that growth by expanding in the state of Florida!

At the beginning of January, Valor Fitness made a huge step as a company and member of the community by closing the sale of a warehouse in Lakeland, FL. Conveniently located off westbound I-4 in Lakeland, this new facility will cater to the Central Florida area, strengthening our current relationships with fitness enthusiasts and facilities in the region.

Valor Fitness has acquired a multi-purpose facility in Lakeland, FL., further expanding our reach with the goal of building more relationships with those in the fitness community of Central Florida.

Construction on the 43,000 sqft space has already begun with an expected occupancy of May 2021, almost a year on from our very first physical retail store in Pinellas Park, FL which serves the Tampa Bay area. Our retail store has been a great success, with our walk-in business skyrocketing by giving customers a clean, organized, and dedicated showroom where they can look, feel, and envision how our high-quality equipment can enhance their personal fitness space.

Located conveniently off I-4, construction has already begun with an expected occupancy in May 2021, almost a year on from the opening of our first fully functional retail store in Pinellas Park, FL.

With a vision of expanding our in-person purchasing experience, which is unique in the online fitness equipment retail space, to all major cities/regions in the State of Florida, the new Valor Fitness Lakeland location will be a multi-purpose facility, featuring a fully functional retail store and warehouse. This first major expansion outside of the Tampa Bay area will allow our team to communicate with and support countless individuals who could not easily access our equipment in person.

Our goal is to build relationships with customers, something that cannot be done sitting behind a computer screen. In addition to the retail store and warehouse space, an event area is planned that will allow us to create an even better athlete experience to Florida GRID League (FGL) matches, Valor Games, and potentially other events in the future.

With a year of major growth behind us, Valor Fitness is excited to push forward in 2021 with our expansion into the Lakeland market while continuing to build our e-commerce business. To follow along with our Lakeland expansion, make sure to follow our new Instagram and Facebook pages that will keep you up-to-date with everything you need to know!