Last updated: October 23, 2025
Thank you for visiting ValorFitness.com (“Site”), operated by Valor Athletics, Inc. (DBA Valor Fitness) (“Valor,” “we,” “us,” or “our”). We respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, and disclose your personal information; how we safeguard it; and your rights and choices regarding that information. By using our Site, you consent to this Policy and to our Terms of Use.
1. Information Collection
We collect information from you in several ways:
A. Information You Provide
Account and Order Information: When you create an account or place an order, we collect your name, billing and shipping address, phone number, email, and payment details.
Communications: When you contact us by email, phone, or chat, we collect the information you provide in that communication.
Reviews and Submissions: If you submit a product review or participate in promotions, contests, or surveys, we collect your responses and any personal information you include.
B. Information Collected Automatically
We and authorized partners collect information automatically through cookies, pixels, tags, and similar technologies. This may include:
- IP address
- Browser type and version
- Device identifiers
- Pages viewed and time spent on site
- Items added to cart and purchase history
- Referring URLs and interaction data
See our Tracking and Analytics section below for details.
2. How We Use Your Information
We use personal information to:
- Process and fulfill orders, returns, and requests
- Provide account access and customer support
- Communicate with you about orders, promotions, and product updates
- Improve website performance and product offerings
- Personalize your experience and provide targeted advertising
- Detect and prevent fraud or misuse
- Comply with legal obligations and enforce our Terms of Use
We may also aggregate or de-identify data for analytics and operational improvement.
3. Website Tracking and Analytics
Valor Athletics, Inc. uses cookies, pixels, web beacons, and similar technologies to understand how visitors interact with our website and to improve user experience.
These tools may capture details such as:
- Pages viewed
- Time spent on pages
- Items added to cart
- IP address, browser type, and referral links
- We and our authorized partners - including Meta Platforms, Inc. (Facebook Pixel), Google Analytics, and TikTok Ads - use this data to:
- Measure and improve site performance
- Understand visitor behavior
- Deliver personalized ads
By clicking “Accept” on our cookie banner or continuing to browse, you consent to this data collection. You may adjust preferences through our Cookie Settings link or your browser settings. Some features may not function properly if cookies are disabled.
4. Disclosure of Information
We may share your information with:
- Service Providers: for payment processing, shipping, analytics, and marketing support.
- Business Transfers: in the event of a merger, acquisition, or sale of assets.
- Legal Compliance: if required by law or to protect our rights and users.
- With Your Consent: when you authorize us to share your information.
We do not sell your personal information in exchange for money.
However, sharing data with advertising partners may be considered “selling” or “sharing” under certain U.S. state privacy laws.
Do Not Sell or Share My Information
Under laws such as the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), you may have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising.
To exercise your opt-out rights, you can:
- Click the “Do Not Sell or Share My Information” link in the footer of our website.
We will honor your request as required by applicable law and confirm once your preferences have been updated.
We do not sell or share personal information of individuals under 16 years of age.
5. Your Rights and Choices
Depending on your location, you may have the following rights:
- Right to Know: Request what personal data we collect, use, and share.
- Right to Access and Portability: Obtain a copy of your information.
- Right to Delete: Request deletion of personal information, subject to legal retention.
- Right to Correct: Update or correct inaccurate data.
- Right to Opt Out: Opt out of targeted advertising or data sharing under CCPA/CPRA and similar state laws.
- Right to Limit Use of Sensitive Data: Restrict processing of sensitive personal information.
To exercise these rights, contact us at privacy@valorfitness.com or use the Do Not Sell or Share My Information link here.
6. Data Retention
We retain your information as long as needed to:
- Fulfill orders and manage your account
- Comply with legal obligations (e.g., tax and accounting)
- Resolve disputes and enforce agreements
When information is no longer necessary, it is securely deleted or anonymized.
7. Security of Information
We implement administrative, technical, and physical safeguards to protect your information, including SSL encryption for transactions and restricted employee access.
However, no online transmission or storage is completely secure. Use of our Site is at your own risk.
8. International Data Transfers
If you access our Site from outside the United States, please note your data may be transferred to and processed in the U.S. where privacy laws may differ.
By using our Site, you consent to these transfers and acknowledge that appropriate safeguards are used to protect your data.
9. Children’s Privacy
Our website and products are not directed toward children under 13.
We do not knowingly collect information from anyone under 13. If you believe a child has provided us data, contact us at privacy@valorfitness.com so we can delete it.
10. Arbitration and Dispute Resolution
Any dispute or claim arising out of or relating to this Privacy Policy shall be resolved by binding arbitration in Pinellas County, Florida, in accordance with the rules of the American Arbitration Association (AAA).
By using our Site, you agree to this arbitration provision as outlined in our Terms of Use.
11. Changes to This Policy
We may update this Privacy Policy from time to time.
Updates will be posted on this page with a new “Last Updated” date.
If material changes are made, we will provide notice via email or a website banner before they take effect.
12. Contact Us
If you have any questions or requests regarding this Privacy Policy, contact us at:
Valor Athletics, Inc. (DBA Valor Fitness)
privacy@valorfitness.com
727-895-9525