We've updated our Privacy Policy and Terms of Service. Read to learn how we use cookies and data.

Terms of Service

Last Updated: October 23, 2025

Welcome to the Valor Fitness website (the “Site”). Valor Athletics, Inc. (“Valor Fitness,” “we,” “us,” or “our”) provides access to and use of our website and online store subject to the following Terms of Service (“Terms”).

By accessing, browsing, or using this Site, you agree to these Terms. Please read them carefully before using our website.

1. Use of Site

You must be at least 18 years old or visit the Site under the supervision of a parent or guardian. We grant you a limited, revocable, non-transferable license to access and use the Site solely for shopping for personal use and not for commercial purposes unless expressly authorized in writing by Valor Fitness.

You may not reproduce, distribute, sell, lease, modify, or exploit any portion of this Site without our prior written consent. We may refuse service, terminate accounts, or cancel orders at our discretion if we believe customer conduct violates applicable law or our policies.

You agree not to upload, post, or transmit any material that:

  • Violates the rights of any third party;
  • Is unlawful, defamatory, obscene, or otherwise objectionable; or
  • Contains harmful code, malware, or viruses.

You are responsible for maintaining the confidentiality of your account credentials and for all activities conducted under your account. Notify us immediately at privacy@valorfitness.com of any unauthorized access or breach.

2. Product Information and Health Disclaimer

Product information is provided for general informational purposes only. Consult a physician or qualified health professional before beginning any exercise or fitness program. Valor Fitness is not liable for any injury or damage resulting from misuse of equipment or reliance on site content.

3. Intellectual Property

All content on this Site, including text, images, logos, graphics, button icons, and software, is the property of Valor Athletics, Inc. or its licensors and is protected by U.S. and international copyright laws.
You may not use Valor Fitness trademarks, logos, or materials without express written permission.

4. Reviews and User Content

By posting reviews, comments, or other content on this Site, you grant Valor Fitness a worldwide, royalty-free, perpetual license to use, reproduce, and display that content. 
You represent that your submissions do not violate the rights of any third party. We reserve the right to remove or edit any user content at our discretion.

5. Mobile Messaging Terms & Conditions

By subscribing to text notifications from Valor Athletics, Inc. (“Valor Fitness”), you agree to receive recurring automated marketing and informational text messages sent via messaging platform to the mobile number you provided.

Message frequency may vary. Message and data rates may apply.
Consent to receive messages is not a condition of purchase.

Messages may include:

  • Order or delivery updates
  • Promotional offers and sales
  • Product announcements or restock alerts

You may opt out of receiving texts at any time by replying STOP to any message.
For help, email privacy@valorfitness.com.
Supported carriers are not liable for delayed or undelivered messages. Your mobile data is handled according to our Privacy Policy.

6. Third-Party Payment Providers

We use Shopify Payments, Apple Pay, Google Pay, and Shop Pay to process online transactions. Your use of these payment methods is governed by their respective terms and privacy policies. Valor Fitness does not store or have access to your full payment card details.
By completing a transaction, you agree to allow these third-party processors to handle your payment information as required to complete your order.

7. Privacy Policy

Your use of our Site is also governed by our Privacy Policy, which explains how we collect, use, and protect your information. Please review it carefully to understand your rights and our practices.

8. Disclaimer and Limitation of Liability 

EXCEPT AS OTHERWISE SET FORTH ON THIS SITE, INCLUDING WITHOUT LIMITATION THE PRODUCT DESCRIPTIONS OF SPECIFIC PRODUCTS, THIS SITE, THE PRODUCTS OFFERED FOR SALE ON IT, AND THE TRANSACTIONS CONDUCTED THROUGH IT ARE PROVIDED BY US ON AN “AS IS” BASIS.
VALOR ATHLETICS, INC. D/B/A VALOR FITNESS MAKES NO REPRESENTATIONS OR WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, AS TO THE OPERATION OF THE SITE OR THE INFORMATION, CONTENT, MATERIALS, OR PRODUCTS INCLUDED ON THIS SITE.

TO THE FULL EXTENT PERMISSIBLE BY APPLICABLE LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, TITLE, QUIET ENJOYMENT, DATA ACCURACY, AND SYSTEM INTEGRATION.
THIS SITE MAY INCLUDE INACCURACIES, MISTAKES, OR TYPOGRAPHICAL ERRORS. WE DO NOT WARRANT THAT THE CONTENT WILL BE UNINTERRUPTED OR ERROR-FREE.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE WILL NOT BE LIABLE FOR ANY DAMAGES OF ANY KIND ARISING FROM THE USE OF THIS SITE OR OUR PRODUCTS, INCLUDING, BUT NOT LIMITED TO, INDIRECT, INCIDENTAL, PUNITIVE, EXEMPLARY, SPECIAL, OR CONSEQUENTIAL DAMAGES.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, OUR TOTAL LIABILITY TO YOU FOR ANY DAMAGES (REGARDLESS OF THE FOUNDATION FOR THE ACTION) SHALL NOT EXCEED IN THE AGGREGATE THE AMOUNT OF FEES ACTUALLY PAID BY YOU TO US DURING THE MONTH IMMEDIATELY PRECEDING THE ACT ALLEGEDLY GIVING RISE TO OUR LIABILITY.

Additional Disclaimers

Product Use and Fitness Risk
Participation in physical fitness activities involves inherent risks. By using our equipment, you acknowledge and assume all responsibility for any injury, damage, or loss arising from use, misuse, or improper assembly of any Valor Fitness product. Always consult a qualified medical professional before beginning any new exercise program.

User-Generated Content
We are not responsible for reviews, comments, or other user-generated content posted on this Site. Views and opinions expressed by users do not reflect those of Valor Fitness, and we do not endorse any user statements.

Third-Party Links and Platforms
Our Site may contain links to third-party websites or services, including social media platforms, advertising networks, and payment processors. Valor Fitness is not responsible for any content, transactions, or privacy practices of third parties.

Data Security
While we take reasonable technical and administrative measures to protect your information, we cannot guarantee that transmissions or storage of data will be completely secure. By using this Site, you acknowledge that you do so at your own risk.

Force Majeure
We shall not be liable for any failure to perform due to causes beyond our reasonable control, including but not limited to natural disasters, acts of God, labor disputes, internet outages, supply chain disruptions, or government restrictions.

9. Typographical Errors

If a product is listed with incorrect information or pricing due to error, we reserve the right to cancel or refuse any order placed for that product, even if the order has been confirmed or payment processed. In the event of this, a refund will be issued upon request.

10. Links to Other Sites

Our Site may contain links to external websites. Valor Fitness is not responsible for the content, privacy practices, or operation of any third-party websites.

11. Arbitration and Dispute Resolution

Any dispute or claim relating to your use of this Site, our products, or these Terms shall be resolved by binding individual arbitration in Pinellas County, Florida, under the rules of the American Arbitration Association (AAA).
You and Valor Fitness agree to waive any right to a trial by jury or to participate in a class action or representative proceeding.
You must bring any claim within one (1) year after it arises, or it is permanently barred.

12. Applicable Law

These Terms are governed by and construed in accordance with the laws of the State of Florida, without regard to conflicts of law principles. You consent to the jurisdiction of courts located in Florida for enforcement of arbitration awards or other equitable relief.

13. Changes to Terms

We may update these Terms from time to time. The revised version will be posted on this page with a new “Last Updated” date. Your continued use of the Site after any changes constitutes acceptance of the revised Terms.

14. Contact Information

If you have questions regarding these Terms, please contact us at:

Valor Fitness
10351 72nd St N, Seminole, FL 33777
info@valorfitness.com
privacy@valorfitness.com